Case Study: Talking to patients with a mural
Integra Health
december 2018
The Brand
Integra Health is an integrative healthcare provider located in the Financial District in Toronto. They provide a range of healthcare services to their patients from medical services, to sports medicine, psychotherapy and chiropractic care (to name a few).
The Brief
When Integra Health opened their second location, they wanted to add something to their glass-enclosed office that would draw new clients into their new space in Toronto’s Commerce Court. The goal was to create something eye-catching that fit in well with the office’s decor and also fit the brand’s style. Integra also wanted an informational mural that could work as a functional part of their clinic.
The final design combined large scale lettering to let passers-by know that Integra is more than just your typical health clinic. We included two spaces for them to install frames to insert printed clinic announcements that they could easily change on a regular basis. We also added a map to their first location as patients often see practitioners at both offices. Additionally, we added a cityscape at the bottom of the piece advertising the many services the clinic offers.
The process
Lauren created a custom design for the project first with a hand-drawn sketch, and then refined in a digital mockup. She used a projector to help her sketch the design onto the wall before painting all of the elements by hand.
