Case Study: Increasing Bakery Foot Traffic

Kitten & The Bear

April 2022

the brand

Kitten and The Bear bakery and shop in Toronto

the Brief

After changing the focus of their business to retail only, the owners of Kitten and the Bear in Toronto wanted to let potential customers know what they sell. We designed signage for their windows that advertised their products in a way matches the style of the brand and store.

The process

For this project we used the water gilding technique to get the mirrored gold outlines on the text, and then painted the text fill and the illustrations with a warm white paint to complement the cosy, classic style of the bakery. Since Lauren was painting the illustrations in all of the corners of the windows, she had to get into some pretty awkward positions to get the right angles for painting. Luckily her and baby Kerbel managed to get it all done before baby’s due date.